IDPURE

2012

The aim of IDPURE was to rejuvenate the Swiss graphic design magazine, IDPURE’s website, through a redesign to make it a competitor within the ranks of other sites in its own market as well as create an online presence, which it lacked previously.

In the redesign of the website, I adopted the magazine’s own design aesthetics and style of minimalist and sophistication nature with beautiful graphics within the website. In doing this, it allows a reader of the magazine, be able to flow through to the website and navigate on it’s online presence with much more ease and accessibility.